Clutch Play
Where training feels like playing — and winning means more sales.
Clutch Play is the rep’s personal training arena — built to sharpen skills through competition and fun. Whether it’s solo drills, head-to-head matchups, or team challenges, Clutch Play keeps reps engaged and improving every day.
Gamified learning increases engagement by over 60% compared to traditional training — which means reps actually stick with it.
Clutch Play:
Clutch Play turns training into a competitive game that reps actually want to play. Instead of boring role-plays or forgettable slide decks, they sharpen real-world skills through fast, interactive challenges. Lot Logic makes reps masters of their inventory, Flip the Script builds instant confidence with objection handling, and Spec Check ensures they know their vehicles inside and out. With solo drills, head-to-head matchups, and team competitions, Clutch Play keeps every rep engaged, learning, and leveling up. New hires ramp faster, veterans sharpen their edge, and managers finally get a training tool that drives lasting results without draining their time.
Game Modes
Solo – Train at your own pace, earn points, and level up
Head-to-Head – Challenge coworkers to real-time competitions
Team & Community – Play as a store, group, or brand across the national Sales Clutch network
Tiered Difficulty levels
FNG – For new reps just getting started
Closer – For experienced reps sharpening their edge
Top Gun – High-pressure simulations for seasoned pros
Included Games:
Lot Logic – Match customer profiles to real cars from live inventory
Flip the Script – Choose the best response to real-world objections
Spec Check – Match features and benefits to specific vehicles & trims
Clutch Play makes practice addictive — and builds habits that close deals.
Lot Logic
Train reps to match customer profiles to real vehicles — faster and smarter.
Lot Logic is the ultimate product-fit training game, helping salespeople build the muscle memory to ask better questions and match buyers to the best vehicles in your live inventory.
How It Works:
Uses actual dealership inventory to create real-time training scenarios
Reps review customer profiles with needs, preferences, and buying signals
They select the best match from current inventory and get immediate feedback
Match scoring includes logic around lifestyle fit, feature alignment, and profitability
Lot Logic turns every sales rep into a fast, confident inventory expert — instantly matching customers with the right cars and the best alternatives to keep every deal moving forward.
What It Builds:
Deeper understanding of live inventory and available trim packages
Stronger qualification and needs-analysis skills
Confidence in making recommendations and upsells
Awareness of high-margin units via integrated Bullseye insights
Why It Matters:
Salespeople don’t need to memorize every VIN or spec sheet
Keeps training relevant even as inventory changes daily
Helps reps present the right vehicle the first time — and close faster
Lot Logic turns inventory knowledge into a competitive advantage — not a guessing game.
Flip the Script
Objection handling, mastered through practice — not pressure.
Flip the Script is a dynamic training game that helps sales reps build the confidence and skill to handle objections quickly, professionally, and without hesitation.
How It Works:
Reps are presented with actual customer objections pulled from a live objection bank
At the FNG level, reps select the best response from a set of choices
At Closer and Top Gun levels, reps must speak or type their own responses
AI scores each answer based on tone, clarity, empathy, persuasion, and accuracy
Immediate feedback is provided to guide improvement and reinforce effective talk tracks
Flip the Script turns every sales rep into an objection-handling pro — building confidence with proven responses that keep the conversation alive and the deal on track.
What It Builds:
Deeper understanding of live inventory and available trim packages
Stronger qualification and needs-analysis skills
Confidence in making recommendations and upsells
Awareness of high-margin units via integrated Bullseye insights
Why It Matters:
Objections are where most deals fall apart — or come together
New reps struggle most in this area
Managers save time by teaching reps how to think through deals on their own — reducing hand-holding while still reinforcing proven approaches.
Flip the Script transforms hesitation into closing power — through real-world reps, not roleplay.
Spec Check
Turn product knowledge into instinct — one match at a time.
Spec Check is a high-repetition, accuracy-focused training game that helps reps build deep familiarity with vehicle features, trims, and key selling points.
How It Works:
Reps are presented with individual features, specs, or customer priorities
They must match each to the correct vehicle, trim level, or use-case scenario
Content pulls from live inventory and includes both generic product knowledge and store-specific units
Tracks speed and accuracy, rewarding reps who know their product cold
Spec Check turns every sales rep into a product knowledge pro — locking down the details and features so they can answer any question with confidence and keep the deal moving.
What It Builds:
Fast recall of key features, benefits, and trim differences
Stronger product presentation and upsell skills
Confidence in high-stakes, competitive deals
Familiarity with both core models and dealer-specific inventory
Why It Matters:
Sales reps often rely on guesswork or generic language
Poor product knowledge leads to weak presentations and missed opportunities
Ongoing model changes make continuous training essential
Spec Check makes your salespeople the product experts your customers expect — without hours of classroom time.
Make Learning as Addictive as Winning.
Clutch Play turns every training session into something reps actually want to do — helping new hires ramp faster, veterans sharpen their edge, and managers finally get consistent results without wasting hours on boring role-plays. With Lot Logic, Flip the Script, and Spec Check, reps master inventory, objection handling, and product knowledge through games that feel like fun but build real skills. When training feels like a game, reps learn more, perform better, and stay engaged longer.
Check out the other core features of Sales Clutch
Lot Lad
The insider’s edge. Lot Lad delivers instant inventory intelligence so reps can present the right car with confidence.
Wingman
Your always-on sales coach. Wingman helps reps overcome objections, stay motivated, and sharpen their skills in real time.
Bullseye
Smarter spiffs, better results. Managers create and track incentives, while reps see rewards live on their dashboards.
Sales Tower
Management made simple. Plan meetings, track performance, and run training sessions with less hassle and more impact.
Blacktop
The insider’s edge. Lot Lad delivers instant inventory intelligence so reps can present the right car with confidence.
No More Excuses — Here’s How You Get In
Whether you’re ready to reserve, prepay, or invest — each option is built to reward you for getting in early.
TESTIMONIALS
What people are saying about Sales Clutch
With decades of experience in the auto industry, this is by far one of the best programs I have seen to truly make an impact to the bottom line of a dealership.
Barb White
Controller
High Turnover truly costs dealerships more than they realize. This is a tremendous way to solve this problem, I wish I had this program when I was running my store.
Larry Terry
Former General Manager
After seeing the huge opportunity and the value that Sales Clutch brings to this lucrative space, it was an easy call to become an early investor.
David Soper
Lead Investor
Equip your reps to know inventory,
crush objections, and win more deals — all in one platform.
Quick Links
Home
About Us
Services
Testimonials
FAQ's
Blog